I led the expansion of Quilling Card into a new international market, Japan. In order to best serve the new market I did extensive research into consumer habits, themes, culture and purchase power in order to best serve this new customer base. I then ideated 100s of design concepts for products and worked with a team of creatives to develop these from ideation to final product. The collection had an overwhelming response when debuted in Japan and quickly was picked up by a local distributor. With our partnership, this distributor serviced the local buying community and successfully penetrated the market with our brand and product.