In 2022 I was responsible for leading the creative direction of a long awaited video series. Qulling Card employs hundreds of quillers in Vietnam that handmake each of their greeting cards. The goal of the project was to select a diverse group of quillers to each have their own video and then also a combined video to give customers insight into the quillers lives in Vietnam. 

I worked with the video team in Vietnam to provide the scope of the project and overall creative direction. Throughout the project I was the go to person for feedback and edits all the way through to the final video versions. I then proposed and executed the launch plan for the videos to wholesale and retail audiences.