I spearheaded the strategic expansion of a greeting card company into the realm of fine art by conceptualizing and launching the Quilling Gallery, featuring the prestigious Artis Series Collection. Staying true to the brand’s foundational principles, the Artist Series ingeniously reinterprets renowned artworks into stunning quilled masterpieces. Offering various sizes adorned with museum-quality framing, meticulous organization of photography and SKU management proved pivotal to our success.

Innovatively, I devised creative solutions to effectively highlight the collection’s scale and allure a fresh demographic of shoppers. Leveraging Trade Show Marketing, Social Media Advertising, and other avenues, we orchestrated a multifaceted campaign that not only showcased the artistic prowess of our creations but also expanded our brand’s reach and appeal.