As head of Marketing & Brand Innovation at Quilling Card, I directly oversaw our Social Media Manager. I collaborated with her to develop full funnel digital campaigns on social media channels such as Meta, Google, TikTok and Pinterest. In addition to managing the budget, I strategized and led the implementation of targeted content for customer acquisition and retention with varying creative for brand awareness, consideration and conversions. In addition to recording our own content in studio and off site shoots we coordinated with influencers and content creators for UGC style content.