Mother’s Day has become an increasingly popular buying occasion in the stationery industry. Collaborating closely with the Marketing team, we ideated a captivating Mother’s Day-themed advertising campaign.  

I led the photo shoot and acted as the creative director for the project guiding the execution, working closely with designers, photographers and videographers to ensure that our creative captured the intended message of the campaign. 

I then also oversaw the digital ad strategy and execution in Meta and Pinterest. 

Explore the Landing Page here: Mother’s Day 2024