While at Quilling Card the Braille Collection was launched. Each card in the braille collection is handcrafted by a deaf artisan for the blind – ensuring each design is as enjoyable by touch as it is sight. This project is one near and dear to my heart that had many steps from ideation to creation.
Once the collection was launched the need for a press release came to light and one other designer and myself created the folder and each element within it to be delivered to key contacts across the country who would be most interested in the project.
The press release had to contain a lot of essential information and portray a luxury feel for the high end brand. I worked directly with the printer to be sure our design translated seamlessly into production. The entirety of the press release utilized the extended color scheme I developed.
The press release included; stationary with the printed press release text, a Fair Trade Federation card, a card sample, the logo story for the Braille Collection, Quilling process steps, and a flip book of the entire Braille Collection.
In addition to the physical press release I developed an Electronic Press Kit utilizing Adobe XD.
The EPK (Electronic Press Kit) can be seen here:
